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The annual CafeSmart event, now in its 14th year, will see over 700 cafes across Australia donate $1 from every coffee sold on Friday, August 16, to StreetSmart Australia. The funds raised will support local organisations providing essential services to those experiencing or at risk of homelessness.

Brewing Brands is taking an additional step by leveraging its Ordermentum system to raise funds from August 10-16. The company has pledged to match all customer donations made during this period, effectively doubling the impact of contributions.

The funds collected will be directed towards local grassroots organisations, supporting critical services such as food relief, emergency support, and housing programs.

“Homelessness is a big problem in south-east Queensland where the cost of housing has gone through the roof in recent years. On any given night across the state, there are thousands of people without a safe home, including families,” Chris Seaton, CEO at Brewing Brands, and Origin Tea, said.

“We want to do whatever we can to make them more comfortable at this time and are working with our partners and customers to tackle homelessness one hot cuppa at a time,” Mr Seaton said.

Liz Bayrak, Community Campaign and Events Coordinator at StreetSmart Australia, said that with the number of people struggling to make ends meet and living below the poverty line remaining high, community support is more crucial than ever. 

“We are thrilled to have Brewing Brands and Origin Tea join us for CafeSmart this year, helping us respond to homelessness. It’s a powerful example of how industry brands can unite to drive positive social change right in their own backyards,” Ms Bayrak stated.

Customers can support the cause by visiting participating cafes on August 16 or by making donations through Brewing Brands’ Ordermentum system from August 10-16.

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For more information about CafeSmart and participating locations, visit the StreetSmart Australia website.

Published 15-August-2024

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