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The Smart50 Awards 2025 were held at Metropolis Events in Southbank, Melbourne, with the ceremony and dinner running from 6:00 p.m. to 10:00 p.m. on Thursday, 13 November. SmartCompany’s Smart50 awards recognise the 50 fastest-growing Australian small and medium enterprises over the most recent three financial years, placing the Morningside business among a select group of high-growth firms from across the country. 

The profile on Strike Property reports revenue of $3 million, growth of 79 per cent and a six-person team at its head office.

Defence Veterans Behind the Service

Strike Property was founded in 2022 by two defence force veterans, Dan Irwin and Dane Roche, who saw that defence members and their families were missing out on housing entitlements because the system felt confusing and overwhelming. There were few property businesses with deep, defence-specific knowledge, and that Strike Property began as a way to offer property strategies tailored to the realities of service life, including postings, deployments and frequent relocations.

Its mission is to lay the foundations to build financial freedom through property for the Defence community, their family and their friends. The company supported more than 1,000 property transactions, generating a combined portfolio of over $650 million, reflecting the scale of activity the business now manages for clients.

The Property Investment Professionals of Australia (PIPA) listing for Strike Property confirms that both co-founders are Qualified Property Investment Advisers. This professional accreditation means they follow an industry code of conduct and position the Morningside-based team as specialist advisers for the Australian Defence Force community.

How Strike Property Supports Defence Families

The business focuses on defence-specific education and clear guidance, explaining how those entitlements can be used to support better housing and investment decisions.

In the beginning, people needed to overcome a wider lack of trust in the property industry before it could grow. To address this, the company put transparency and education at the centre of its approach, running programs that step defence client through their options in detail. Over time, positive word of mouth and client-first service helped the business stand out from more generic property offerings and contributed to its steady growth.

Why the Smart50 Award Matters to Morningside

The Smart50 program is designed to elevate and celebrate innovation, growth and community impact among Australian small and medium businesses. Winners receive national exposure through SmartCompany’s coverage and are highlighted as examples of strong performance and business resilience.

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