Murarrie-based Axiom Holographics Wins Gold at Prestigious Edison Awards

Axiom Holographics, the innovative company behind the world’s first hologram zoo, has been awarded a gold medal at the renowned Edison Awards in the United States.



Axiom Holographics
Photo Credit: Axiom Holographics

Bruce Dell, an inventor and businessman, founded the company, which won the Innovative Entertainment Design & Technologies Award at the event in Fort Myers, Florida.


Named after the legendary inventor Thomas Edison, the awards recognise excellence in new product and service development, marketing, and human-centred design. Past recipients include prominent figures like Elon Musk and Steve Jobs. 

Edison Awards

Dell expressed surprise at the win, initially doubting the company’s chances against such distinguished competition. However, Axiom’s innovative and cost-effective approach to hologram creation, achieving a fraction of the usual cost with superior quality, impressed the judges.

Axiom’s first hologram zoo opened in Cannon Hill 18 months ago, and the company is headquartered in Murarrie, with a manufacturing facility in Yatala. 


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The company is now expanding its hologram zoo technology globally, with installations in Melbourne, Darwin, Austin (Texas), Connecticut, and China. Due to interest from American investors, Dell anticipates further expansion.



Published Date 22-May-2024